Don Ressler is an eCommerce pioneer and a foundational architect of the digital fashion industry. The groundwork for TechStyle Fashion Group’s enduring success was laid twenty years ago during Don’s tenure at the birthplace of MySpace, Intermix Media. At Intermix, Don co-founded Alena Media – a first-of-its-kind eCommerce platform that would go on to serve as the template for TechStyle Fashion Group–with future TechStyle Fashion Group co-CEO Adam Goldenberg. Don and Adam further cemented their burgeoning partnership by shepherding Intermix to a successful exit, selling Intermix to Fox News Corp. for $670 million dollars. In 2006, Don and Adam launched Intelligent Beauty, a vertically integrated eCommerce incubator. Intelligent Beauty scored a major success selling its flagship property Dermstore.com and portfolio of beauty brands to Target in 2013. It was also out of the Intelligent Beauty incubator that Don and Adam founded TechStyle Fashion Group in 2010. TechStyle Fashion Group’s mission: reimagine the fashion industry by creating the world’s most innovative, digitally native fashion brands. To date, TechStyle Fashion Group has launched successful, category-redefining fashion brands such as JustFab, Shoedazzle, FabKids, Savage X Fenty, and Fabletics. As of 2020, Don and Adam’s roster of brands have generated over $8 billion dollars in sales.